Michael Collins Whiskey?

I didn’t realize this product existed:

Now that I know, I wonder how Michael Collins — Irish revolutionary and a leader of the IRA and Sinn Fein, gunned down at 31 — would have felt about his name and image being used to peddle liquor.

What else could you sell using political figures?

How about Martin Luther King, Jr. “I Have A Dream” mattresses and pillows?  Or perhaps Ronald Reagan “Bring Down This Wall” line of sledgehammers?

-TS